Imrozia is a brand by Serene Premium - a deluxe designer clothing brand in Pakistan. They produce timeless elegance in their women's dress and cater to all the needs of ethnic women's fashion.
They engendered their identity from classic silhouettes attributed with lush embroidery details, thread-work, stitch-work, sequined work on royal and sophisticated color palettes to become a well know popular brand. Imrozia brands are keen on taking inspiration both from our precious heritage and rich culture that’s bound to mold into one of the best contemporary and classy fashion trends. The key ethos of the brand are quality, design, innovation and affordability. We hope you enjoy wearing Imrozia designs as much as we love making them.
Some of their premium collections include laroza and serene in chiffon fabric especially for wedding wear.