Charizma also known as 'House of Charizma' started as a pakistani clothing brand in 2012. They were conceived as an embroidery-powered designer brand that could blend glamour and comfort along with artful quality embroideries in their fashion brand stores. Charizma wants to make trends and fashion accessible to the women who liked to flaunt and were comfortable wearing ethinc clothing.
Charizma originality and finesse in work with art of embroideries clicked with their clients instantly in Pakistan and abroad. Since then there was no looking back and the journey helped explore the potential. For this reason, Charizma has come to be known as a high end popular fashion brand which is recognized for its supreme quality catalogues in lawn, chimmer, viscose and jacquard fabrics.