The story of Koel brand began some forty years ago, in a small workshop of Karachi in Pakistan. It was here that the founder saw some craftsmen dipping wooden blocks into a tray full of dye and then stamping the block upon fabric to transfer the pattern. It was her first encounter with the craft that led to the establishment of her brand - Koel.
Fascinated by the blocks, she held an exhibition of block-printed fabrics which was a resounding success. Koel has continued to foster the traditional crafts, using hand-woven cloth from hand-spun thread for its designer fashion products.
From a range of cotton fabrics to formal wear in chiffons and silk, Koel fabrics continue in staying true to the essence of nature and in aiming for abiding quality designer clothing for women.